custom webinar programs

  • Thought leadership

    BTN thought-leadership webinars are designed to focus on the topics and trends, not commercial solutions. Establishing our supplier partners as an industry thought leaders, we work collaboratively with the sponsor to identify a topic that meets the information needs of travel and procurement buyers.

    Duration: 60 minutes

    BTN Group will:

    • Content development

    • Speaker recruitment

    • Promotion

    • Production

    • Distribution

    Sponsor:

    • Consult on topic and speakers

    • Branding and lead generation (registration list)

    2023 Average Stats:

    • Webinar Registrations: 250+

    • Registration to Attendee Conversion: 45% (webinar industry avg. is 35% to 45%)

    $30,000

    Includes MP4 video file

  • In the know

    Like a traditional ‘infomercial,’ the ‘In the Know’ webinar provides suppliers an ideal environment to educate and inform the BTN Group audience about your company’s products and/or services or views on an industry topic.

    Duration: 45 minutes

    BTN Group will:

    • Assist with speaker recruitment (if needed)

    • Promotion

    • Production

    • Distribution

    2023 Average Stats:

    • Webinar Registrations: 260+

    • Registration to Attendee Conversion: 47% (webinar industry avg. is 35% to 45%)

    • Live Attendance Duration: 28 minutes (out of 30 minutes)

    $23,500

    Includes MP4 video file

  • 30 minutes with…

    This unique series, “30 Minutes with …” offers you the opportunity to have an executive speak directly to buyers. Unlike usual webinars, audience interaction takes front and center, via questions submitted in advance, and in real-time.

    Duration: 45 minutes

    BTN Group will:

    • Promotion

    • Production

    • Distribution

    Sponsor:

    • Content development

    • Speaker recruitment

    • Promotion

    • Branding and lead generation (registration list)

    2023 Average Stats:

    • Webinar Registrations: 300

    • Registration to Attendee Conversion: 46% (webinar industry avg. is 35% to 45%)

    $23,5000

    Includes MP4 video file