custom webinar programs

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  • Thought leadership

    BTN thought-leadership webinars are designed to focus on the topics and trends, not commercial solutions. Establishing our supplier partners as an industry thought leaders, we work collaboratively with the sponsor to identify a topic that meets the information needs of travel and procurement buyers.

    Duration: 60 minutes

    BTN Group role:

    Content development

    Speaker recruitment

    Promotion

    Production

    Distribution

    Sponsor role:

    Identify topic and speaker targets

    Branding and lead generation (registration list)

    Identify target audience

    Sponsor Benefits​

    • Access to all webinar registrants for lead follow-up​

    • 60-minute live webinar with panel discussion and Q&A​

    • On-demand playback available for up to one year

    Performance Benchmarks​

    • 250+ average registrations​

    • 52% registration-to-attendee conversion (industry avg. 35–40%)​

    • 52-minute average live attendance (of 60 minutes)​

    • 98% attendee return rateAverage Stats:

    $30,000

    Includes MP4 video file

  • In the know

    Like a traditional ‘infomercial,’ the ‘In the Know’ webinar provides suppliers an ideal environment to educate and inform the BTN Group audience about your company’s products and/or services or views on an industry topic.

    Duration: 45 minutes

    BTN Group role:

    Consultation and review

    Promotion

    Production

    Distribution

    Sponsor role:

    Identify target audience

    Content development

    Speaker recruitment

    Promotion

    Branding and lead generation (registration list)

    Program Details​

    • Sponsor defines topic, speakers, and format​

    • BTN Group provides the webinar platform and full audience marketing​

    • 30-minute presentation + 15-minute live Q&A​

    • On-demand playback available for up to one year​

    • Sponsor receives all webinar registrants​

    Average Performance​

    • 260+ registrations​

    • 47% registration-to-attendee conversion (industry avg. 35–45%)​

    • 28-minute average live attendance (of 30 minutes)​

    $23,500

    Includes MP4 video file

  • 30 minutes with…

    This unique series, “30 Minutes with …” offers you the opportunity to have an executive speak directly to buyers. Unlike usual webinars, audience interaction takes front and center, via questions submitted in advance, and in real-time.

    Duration: 45 minutes

    BTN Group role:

    Promotion

    Production

    Distribution

    Sponsor role:

    Identify target audience

    Content development

    Speaker recruitment

    Promotion

    Branding and lead generation (registration list)

    How It Works​

    • Your executive is joined by a BTN Group Content Solutions moderator​

    • 5 minutes of opening remarks, followed by 25 minutes of audience-led Q&A​

    • Questions are submitted during registration and in advance of the event​

    • BTN Group shares submitted questions with you ahead of time​

    • Live questions are curated in real time for relevance and suitability​

    Why This Format Resonates​

    Travel buyers are actively seeking insight and leadership from trusted supplier partners. This format positions your executive as a thought leader and strategic advisor, not a salesperson.​Average Stats:

    Performance Benchmarks​

    • 250+ average registrations​

    • 46% registration-to-attendee conversion​
      (Industry average: 35–45%)​

    $23,500

    Includes MP4 video file