custom webinar programs

BTN thought-leadership webinars are designed to focus on the topics and trends, not commercial solutions. Establishing our supplier partners as an industry thought leaders, we work collaboratively with the sponsor to identify a topic that meets the information needs of travel and procurement buyers.

Duration: 60 minutes

BTN Group role:

Content development

Speaker recruitment

Promotion

Production

Distribution

Sponsor role:

Identify topic and speaker targets

Branding and lead generation (registration list)

Identify target audience

Average Stats:

• Webinar Registrations: 250+
• Registration to Attendee Conversion: 45% (webinar industry avg. is 35% to 45%)

$30,000

Includes MP4 video file

Like a traditional ‘infomercial,’ the ‘In the Know’ webinar provides suppliers an ideal environment to educate and inform the BTN Group audience about your company’s products and/or services or views on an industry topic.

Duration: 45 minutes

BTN Group role:

Consultation and review

Promotion

Production

Distribution

Sponsor role:

Identify target audience

Content development

Speaker recruitment

Promotion

Branding and lead generation (registration list)

Average Stats:

• Webinar Registrations: 260+
• Registration to Attendee Conversion: 47% (webinar industry avg. is 35% to 45%)
• Live Attendance Duration: 28 minutes (out of 30 minutes)

$23,500

Includes MP4 video file

This unique series, “30 Minutes with …” offers you the opportunity to have an executive speak directly to buyers. Unlike usual webinars, audience interaction takes front and center, via questions submitted in advance, and in real-time.

Duration: 45 minutes

BTN Group role:

Promotion

Production

Distribution

Sponsor role:

Identify target audience

Content development

Speaker recruitment

Promotion

Branding and lead generation (registration list)

Average Stats:

• Webinar Registrations: 300
• Registration to Attendee Conversion: 46% (webinar industry avg. is 35% to 45%)

$23,500

Includes MP4 video file