2025 Business Traveler & Productivity Report

Produced by Business Travel News’ specialized research brand BTN Intelligence, the 2025 Business Traveler & Productivity Report gets into the mind and experience of the business traveler, from initiating business travel and through the booking process, program expectations on-trip, and closing out with expense management. Purpose, productivity and return on the travel investment both personally and professionally—all will be covered in this report. Traveler well-being and work-life balance will be wrapped into this query.

·         Trip Purpose – What moves the needle for travelers and are they traveling more or less post-pandemic, travel pattern changes, required personal and professional returns

·         Policy Awareness & Compliance – Do travelers understand the purpose of policies; are they followed? What else influences them in the shopping process: price, convenience, service tier, loyalty

·         Travel Program Experience – Does their travel program support productivity; what are the process & approvals, traveler booking and service processes; supplier experiences

·         Trip Closure – Expense reporting & reconciliation; supplier or program feedback

·         Return on Investment – Do travelers actively account for trip success, and what types of achievements make a trip successful.

The Data: Deep-dive survey of at least 400 business travelers across the North American & European markets.

The Interviews: Top industry buyers, consultants, TMC, technology & travel supplier executives and industry investors

Distribution: October 13th on Business Travel News and Business Travel News Europe Websites, BTN Daily Newsletter, and BTN Europe Newsletter
LinkedIn Post: Dedicated LinkedIn post to the BTN and BTN Europe Groups with sponsor mention, October 13.
Webinar: 60-minute webinar on October 31 showcasing the Business Traveler & Productivity Report.

RePORT + Webinar Co-Sponsorship PACKAGE: $45,000 net

SPONSORSHIP DELIVERABLES

·       Company logo included as co-sponsor on all LinkedIn promotions

·       Company logo included as co-sponsor on all HTML e-mail promotions (Sent to 45,000 opt-in BTN qualified subscribers)

·       Company logo included as co-sponsor and verbally mentioned when presenting report at the following BTN Group Conferences and Events

·       Company logo included as a co-sponsor in a static leaderboard ad unit at the top of each article page within the feature and on the landing page. Ad unit to be built by BTN.

·       1x leaderboard (static, animated or video) included in each article page. Ad unit to be provided by sponsor. 728x90 and 320x100 for mobile

·       1x rotating half page ad (static, animated or video) included on the landing page. Ad unit to be provided by sponsor. Specs: 300x600.

·       Company logo included as a co-sponsor in all webinar registration promotions and on the webinar console

·       Custom registration link/URL to invite clients to attend the webinar and reporting will indicate all who registered from your custom invites

·       Webinar registration list which will include the demographics (name, title, company, email, annual T&E spend) of all registrations based on those who have opted-in and according to GDPR compliance

Advertising OPTIONS FOR NON-SPONSORS:

Rotating leaderboard (728x90) and Mobile (320x100): $8,500 net.