BTN Academy

BTN’S Learning program for Travel Buyers

For more than 40 years, Business Travel News has been committed to providing business travel buyers, procurement/sourcing professionals, HR executives, finance and senior executives the tools and information they need to build and optimize their managed business travel and meeting programs.

The BTN Academy is a free, self-guided education series was developed for all expertise levels providing foundational knowledge for those new to the business and more granular topics for seasoned vets looking to strengthen their skill set.

·       The BTN Academy features 11 courses, including learning modules, quizzes, industry terminology resources and interactive video content – all designed to guide users through the steps of creating a best-practice travel management program

·       BTN will continuously market the product to our known audience of 66,000 travel managers, but also socialize the platform to net-new users who may be hungry for accessible travel management training, which BTN has identified as sorely lacking in our industry.

Courses

SPONSORSHIP OPPORTUNITIES

  • $75,000

    • Prominent logo presence in monthly eblast, starting in June, promoting the education platform and the modules available to date
    • BusinessTravelNews.com and BusinessTravelNewsEurope.com Handbook Landing Pages:
    o 300x600 Rotating half page advertisement / vertical banner
    o Logo included as the BTN Academy sponsor in the 728 x 90 static leaderboard banner (BTN to create banner ad)
    • BTN Academy Education Platform:
    o Logo presence on every screen display as users move through the education platform (every “page” / every “chapter”)
    o Logo presence on downloadable “Glossary” product that lives in the platform as a valuable takeaway
    o Logo included on reminder emails sent to registered users to complete the course
    o Logo on completion / congratulations emails sent to users for completing a course(s)
    • Lead Generation
    o List of all users who register on the platform (GDPR compliant)
    • Duration of Sponsorship: 6 months

  • $15,000 per Chapter

    • BusinessTravelNews.com and BusinessTravelNewsEurope.com Handbook Landing Page:
    o Logo placement adjacent to the title of sponsored course
    • BTN Academy Education Platform:
    o Logo presence on every screen display as users move through the sponsored course
    o Logo presence on any checklists or downloads required as part of the chapter
    o Logo included on reminder emails sent to registered users to complete the course
    o Logo on completion / congratulations emails sent to users for completing the sponsored course
    • Lead Generation
    o List of all users who register/begin a lesson in the sponsored course (GDPR compliant)
    • Duration of Sponsorship: 6 months