sponsored content:
share your thought leadership expertise
Sponsored Content amplifies your message across BTN. You control the entire article which could include video, animations, charts around the text.
Business Travel News sponsored content solution integrates natively, so it seamlessly mixes with the news, features and analysis delivered in the weekly e-newsletters sent to 25,000+ subscribers and across the website.
All sponsored content is created in Shorthand, which provides a stunning and interactive digital storytelling environment for your sales & product messages.
View Sponsored Content Article library
BENEFITS OF SPONSORED CONTENT
Travel managers trust your brand
Demonstrates credibility and positions you as an authority in your sector
Increases brand exposure and nurtures leads
Grows reputation to engage new and current customers
What is included:
Advertiser to provide the below assets:
Up to 1,000 words inclusive with call to action
Hero / header Image, logo & company name
Suggested elements to create your article
Statement from the sponsor’s executive
Up to 3 pull quotes / callout statements from body text
Up to 5 static/animated charts positioned in line with text
Up to 2 brief case studies / testimonial features (designed similarly to exec statement)
3-min video (tech demo recommended if applicable)
Image gallery
Average Stats:
Page Views: 500-1000
Time on Page: 1-2 minutes
Total Impressions: 150,000+
Cost $15,000/article
btn Promotion of sponsored content
One month placement in the sponsored content section on the BTN homepage
Featured in the sponsored content right column on all pages of BTN for one month
One week placement in the BTN Daily newsletter
Your content will remain live a minimum of 3 months in the ‘Sponsored Content’ section on the BTN website