sponsored content:
share your thought leadership expertise

Sponsored Content amplifies your message across BTN. You control the entire article which could include video, animations, charts around the text.

Business Travel News sponsored content solution integrates natively, so it seamlessly mixes with the news, features and analysis delivered in the weekly e-newsletters sent to 25,000+ subscribers and across the website.

All sponsored content is created in Shorthand, which provides a stunning and interactive digital storytelling environment for your sales & product messages.

View Sponsored Content Article library 

BENEFITS OF SPONSORED CONTENT

  • Travel managers trust your brand

  • Demonstrates credibility and positions you as an authority in your sector

  • Increases brand exposure and nurtures leads

  • Grows reputation to engage new and current customers


What is included:

Advertiser to provide the below assets:

  • Up to 1,000 words inclusive with call to action

  • Hero / header Image, logo & company name

  • Suggested elements to create your article

    • Statement from the sponsor’s executive

    • Up to 3 pull quotes / callout statements from body text

    • Up to 5 static/animated charts positioned in line with text

    • Up to 2 brief case studies / testimonial features (designed similarly to exec statement)

    • 3-min video (tech demo recommended if applicable)

    • Image gallery


Average Stats:

  • Page Views: 500-1000

  • Time on Page: 1-2 minutes

  • Total Impressions: 150,000+


Cost $10,475/per month


btn Promotion of sponsored content

One month placement in the sponsored content section on the BTN homepage

Featured in the sponsored content right column on all pages of BTN for one month

One week placement in the BTN Daily newsletter

Your content will remain live a minimum of 3 months in the ‘Sponsored Content’ section on the BTN website