Custom Content:
Bridging Your Marketing Ambitions with Your Audience's Information Needs
The BTN Group Content Solutions division produces custom webinars, research, white papers, newsletters, case studies and more for suppliers.
We’ll work with you to identify your needs, the key messages you want to communicate to the market, and who the target audience is, and create a dynamic, highly engaging solution to fit your needs and budget.
Over the years we have worked with a number of clients to deliver high value, content-rich projects.
products aVAILABLE
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White Papers
Topic to be determined by supplier partner with input from The BTN Group if desired. The white paper to be based on a review of recent articles, data, and studies on the topic and to be a minimum of four pages in length.
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Research & Surveys
BTN Group Content Solutions will field a survey, supplemented with interviews of leading travel/meeting professionals and is responsible for all research components: scope of research, content, field and analysis.
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Infographics
BTN Content Solutions-developed and designed Infographic to include combination of up to six elements (i.e., charts, graphs, quotes, etc.).
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Case Studies
The BTN Group Content Solutions team will work collaboratively with you to determine the focus/topic for the case study. BTN will provide a draft of the Case Study in Word format for review.
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Case Study with Interview
Once topic is finalized, the supplier is to identify and provide client to interview to create case study.
BTN Group to interview client, write and design a two to three-page case study and provide completed PDF for review.
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Microsite
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NEWSLETTER programs
Position yourself as a thought-leader via this 1:1 communication platform for your travel management clients and/or prospects in the business travel segment. The BTN Group’s Content Solutions team will develop a customized electronic newsletter designed to complement your branding.