AUDIENCE TARGETING / ABM
Build your own campaign
Precise targeting and lead generation
Multiple targeting options
Customizable
strategies
1. What is your Goal?
Are you looking to promote brand awareness, to produce lead generation, or a mixture of both through an integrated marketing campaign?
2. Choose Your Audience
Target campaigns based on your ideal customer profile, and/or target account lists.
Profile: Corporate travel managers and travel management companiesthat buy and manage business travel and meetings
1st Party ID’d Audience: 880K, 1st Party Known Audience: 200K
3. choose how to target them
Target BTN’s 1st party audience and send relevant ads across web, social and streaming networks.
Let’s build a campaign that works for you
TARGETING OPTIONS
1ST PARTY OFFSITE DISPLAY
TOTAL FIRST PARTY OR ACCOUNT BASED
Send display advertising messaging across the web to BTN’s First Party list. Customized targeting available
Pricing: $34 CPM with minimum $15,000 monthly spend
LINKEDIN ADVERTISING
Send customized advertising messaging to BTN’s First Party list. Segmenting is available.
Pricing:
Tier 1: 25,000 Impressions / $8,500
Tier 2: 75,000 Impressions / $10,500
Tier 3: 125,000 Impressions / $13,500
CONNECTEDTV
Connected-TV (CTV) is the fastest-growing tactic of digital marketing spend and will be increasingly essential to your B2B travel marketing strategy. Target BTN’s 1st Party Audience with a premium CTV video ad campaign reaching cord-cutters and streaming TV viewers across all device types, including connected TVs, desktop, mobile, and tablets.
Impression-Based Campaign Tiers and Rates:
Tier 1: 120,000 - $16,625
Tier 2: 210,000: -$27,550
Tier 3: 350,000 - $43,700
GEOFENCING
Reach your target audience where they are.
Take BTN’s 1st Party Audience and send them display and/or video ads while attending a major conference or trade show.
LinkedIn Geofencing available
Pricing based on scope and scale of program.
CONTENT SYNDICATION
Content driven lead generation with supplied gated assets or custom created assets on your behalf.
- One Stop Shop: Only need custom asset at a minimum to initiate campaign
- Only pay for qualified leads based on agreed upon personas
- Target based on selected Audience Demos relevant to your personas, exclusions also available.
- Qualified leads delivered periodically via direct integration or secure files.
Cost Structure: $185 CPL
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1ST PARTY OFFSITE DISPLAY
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LINKEDIN ADVERTISING
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CONNECTEDTV
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CONTENT SYNDICATION
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GEOFENCING
The power of the btn group.
The BTN Group's total universe of opt-in, known users is 160,272 contacts. Through ABM clients can reach over 73,597 know buyers and use that to target travel buyers on a range of criteria include industry, T&E spend, company size and location.
'The BTN Group is 4x more likely to reach in-market intender for business travel, and 18x more likely to reach in-market inenders for travel management than the rest of bombora's 5,000+ site co-op'
Bombora Audience Intent - past 90 Days (Sept '23)