Loyalty Strategies Report & Webinar

Publishes: May 17, 2027
Webinar: This report is followed by a webinar in late May/ early June
Description: Loyalty is everywhere—airlines, hotels, credit card partnerships, SME programs and multiplier partnerships have exploded in the business travel space. BTN will take a deep dive into the economics of loyalty and why this once-maligned aspect of business travel may be a critical value driver through cost avoidance, negotiation strategy and traveler satisfaction.

Report + Webinar Co-Sponsorship: $45,000

A comprehensive sponsorship opportunity that positions your brand alongside BTN research and thought leadership, with visibility across digital, email, social media, and webinar.

Advertising/Sponsorship Deliverables:

  • Report Landing Page Leaderboard: BTN to produce leaderboard featuring your company logo as a co-sponsor which will be featured at the top of each article page and on the report landing page.

  • Landing Page Half Page: Sponsor to provide rotating static half page ad which will be featured on the report landing page.

    • Desktop Size: 300 × 600

  • Article Page Leaderboard: Sponsor to provide leaderboard ad which will run on every article page.

    • Desktop Size: 728 × 90

    • Mobile Size: 320 × 100

Webinar Sponsorship Deliverables

Your company logo will be front and center as an official co-sponsor of the webinar.

  • Custom Registration URL: BTN will provide a unique registration link for you to distribute to your clients and prospects. Registration Reports will identify registrants who signed up through your custom invitation link and other channels.

  • Webinar Registration List: Access to registration data for attendees who have opted in, subject to GDPR compliance.

Available fields include:

  • Name

  • Job Title

  • Company Name

  • Work Email Address

  • Annual T&E Spend

Report & Webinar Promotion

Your company logo will be recognized as an official co-sponsor across the report and webinar, including:

  • Email: Featured on all HTML report & webinar emails, distributed to 40,000+ opt in Corporate Travel Professionals.

  • LinkedIn: Listed as report & webinar sponsor on Business Travel News Linkedin Posts

  • Webinar: Featured on all webinar registration promotions and on the webinar platform.

Advertising Opportunities for Non-Sponsors: $8500

Companies not purchasing the full sponsorship package can still participate through standalone banner advertising.

Article Page Leaderboard
Sponsor to provide leaderboard ad which will run on every report article page.

  • Desktop Size: 728 × 90

  • Mobile Size: 320 × 100