Business travel news
Powering the corporate travel
community
Since 1984, the BTN Group (Business Travel News, Business Travel News Europe, and The Beat) has been the leading global source of business travel and meeting information, news, data, analysis and research serving the $1.4 trillion business travel industry. Our audience of corporate travel managers, procurement/sourcing executives and travel management professionals purchase/manage billions of dollars of business travel and meetings annually and they are responsible for setting travel/meeting policy on behalf of their company and organization. The BTN Group produces over forty annual conferences, events and tradeshows in North America and Europe creating the ideal environment for corporate travel/meeting buyers and suppliers to connect through education and networking. The BTN Group Content Solutions division produces custom webinars, research, white papers, newsletters, case studies, account-based marketing programs and more for suppliers.
Business Travel News reaches over 113,000 corporate travel managers, procurement/sourcing executives and travel management professionals and has been producing business travel and meeting information, news, data, analysis, and research for 40 years. Annually, BTN publishes the Airline Survey & Report, Hotel Survey & Report, Car Rental & Ground Transportation Survey & Report, Travel Manager Salary Survey & Report, Sustainability Survey & Report, Small & Midsize Travel Program Survey & Report, Corporate Travel 100 Report, Technology Report, Meetings Management Report, Corporate Travel Index and the 25 Most Influential People of the Year. BTN’s digital portfolio includes BTN Daily, BTN Global, BTN Travel Management, Sustainable Business Travel and the industry’s leading website www.BusinessTravelNews.com
our audience
BTN Group Portfolio
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website
BTN website receives on average over 75,000 unique visitors and 160,000 page views/month.
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daily and monthly newsletters
BTN newsletters include BTN Daily, BTN Global, BTN Sustainability and BTN Travel Management
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events
The BTN Group produces over 40 conferences and events annually for travel managers and travel management professionals, focusing on key topics and trends within the industry.
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direct campaigns
BTN sponsored email campaigns on average have an open rate of 20-30%.
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webinars
BTN produces a variety of custom webinars on the industry’s most pressing topics, including Thought Leadership, In the Know and ‘30 Minutes With’ webinars.
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custom content
The BTN Group Content Solutions division produces custom webinars, research, white papers, newsletters, case studies and more. We’ll work with you to identify your needs, the key messages you want to communicate to the market, and who the target audience is, and create a dynamic, highly engaging solution to fit your needs and budget.
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Sponsored content
Sponsored Content amplifies your message across BTN. You control the entire article which could include video, animations, charts around the text. Business Travel News sponsored content solution integrates natively, so it seamlessly mixes with the news, features and analysis delivered in the weekly e-newsletters sent to 25,000+ subscribers and across the website.
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AUDIENCE TARGETING PROGRAMS
Corporate travel managers rely on BTN for essential insights, but our omnichannel strategy and audience extension tactics allow you to reach this premium audience across multiple platforms, ensuring relevance and efficiency.