Custom Content:
combining your marketing ambitions with the information needs of your target audience

The BTN Group Content Solutions division produces custom webinars, research, white papers, newsletters, case studies and more for suppliers.

We’ll work with you to identify your needs, the key messages you want to communicate to the market, and who the target audience is, and create a dynamic, highly engaging solution to fit your needs and budget.

Over the years we have worked with a number of clients to deliver high value, content-rich projects.

Here are a couple of examples:

Managing Events in Today's Realities

Produced for Cvent

Virtual Payment Deployments: Training Travelers, Hotel Partners, TMCs and Other Stakeholders

Produced for Citi

custom content Products

  • Custom Report/White Paper Option (Custom Research/Survey Not Included)

    Topic to be determined by supplier partner with input from The BTN Group if desired. The white paper to be based on a review of recent articles, data, and studies on the topic and to be a minimum of four pages in length.

  • Custom Survey

    BTN Group Content Solutions will field a survey, supplemented with interviews of leading travel/meeting professionals and is responsible for all research components: scope of research, content, field and analysis.

  • Custom Infographic

    BTN Content Solutions-developed and designed Infographic to include combination of up to six elements (i.e., charts, graphs, quotes, etc.).

  • Case Study

    The BTN Group Content Solutions team will work collaboratively with you to determine the focus/topic for the case study. BTN will provide a draft of the Case Study in Word format for review.

    The completed Case Study, designed and produced by The BTN Group will be a minimum of two pages.

    The Case Study will be promoted on the “Resources” section of businesstravelnews.com

  • Case Study with Interview

    Once topic is finalized, the supplier is to identify and provide client to interview to create case study.

    BTN Group to interview client, write and design a two to three-page case study and provide completed PDF for review.

  • Microsite

    To host and/or gate content as source for lead generation

    Pricing dependent upon criteria.

  • CUSTOM NEWSLETTER programs

    Position yourself as a thought-leader via this 1:1 communication platform for your travel management clients and/or prospects in the business travel segment. The BTN Group’s Content Solutions team will develop a customized electronic newsletter designed to complement your branding. Each newsletter will contain from four-to-six brief articles about relevant business travel developments of interest to your clients, a chart and dedicated space for you to provide promos about travel specials, enhanced service offerings, promotions, or other news about the organization that stakeholders should know. You would be responsible for distributing the HTML email to your lists and managing all opt-outs, opt-ins, etc. Distribution options to the BTN audience are available as well as alternative frequency options.