State of the Business Travel Industry Report

Publishes: March 31 on BTN and BTNE Websites, BTN Daily Newsletter, and BTN Europe Newsletter
LinkedIn Post: March 31
Webinars: Three 60-minute webinars showcasing the State of the Industry Report
Description: BTN surveys travel buyers and suppliers in this once-in-a-decade State of the Industry Report. BTN Editors deep dive into travel program structures and policies, spending/budget recovery, payment strategies, TMC commercial models and revenue streams, supplier positions toward the business travel market, plus, industry M&A, start-up activity and investment.

Spring Research + Webinars Co-Sponsorship Deliverables: $45,000 net

Feature Promotions

·       Company logo included as co-sponsor on all LinkedIn promotions

·       Company logo included as co-sponsor on all HTML e-mail promotions (Sent to 45,000 opt-in BTN qualified subscribers)

·       Company logo included as co-sponsor and verbally mentioned when presenting report at the following BTN Events: Business Travel Show Asia Pacific, Business Travel Show Europe, BTN Business Travel Trends & Forecasts conferences

Website Deliverables

·       Company logo included as a co-sponsor in a static leaderboard ad unit at the top of each article page within the feature and on the landing page. Ad unit to be built by BTN.

·       1x leaderboard (static, animated or video) included in each article page. Ad unit to be provided by sponsor. 728x90 and 320x100 for mobile

·       1x rotating half page ad (static, animated or video) included on the landing page. Ad unit to be provided by sponsor. Specs: 300x600.

Duration: 6 months

Webinar Deliverables

·       Exclusive webinar sponsor in your category (air, lodging, payment, expense, TMC, GDS, etc.)

·       Company logo included as a co-sponsor in all webinar registration promotions and on the webinar console

·       Custom registration link/URL to invite clients to attend the webinar and reporting will indicate all who registered from your custom invites

·       Webinar registration list which will include the demographics (name, title, company, email, annual T&E spend) of all registrations based on those who have opted-in and according to GDPR compliance

Advertising – a la carte:

Rotating leaderboard (728x90) and Mobile (320x100): $8,500 net.
Duration: 6 months