State of the Business Travel Industry Report
report issue date: march 31
Webinar date: april 25
State of the Business Travel Industry Report
Produced by Business Travel News’ specialized research brand BTN Intelligence, the 2025 State of the Industry Report will take a final look at post-pandemic travel spend recovery, but more importantly will look at how organizations are investing now to build travel programs, policies, platforms and partnerships that drive their businesses forward. The research and industry interviews will explore the following areas and more:
· Business value of the travel investment, including internal group travel and meetings
· Travel program policy, structure and compliance
· Travel technologies and platform partnerships
· Supplier retailing strategies impacting contracting priorities & opportunities
· Payment & expense management, including crossover strategies for all-in-one platforms
· Data management, modeling and actionable insights
· Current impact of AI / Future applications
The Data: Deep-dive survey of at least 250 business travel managers puts a microscope on the platforms, business practices and partnerships that are driving the business travel industry
The Interviews: Top industry buyers, consultants, TMC, technology & travel supplier executives and industry investors
Distribution: March 31st on Business Travel News and Business Travel News Europe Websites, BTN Daily Newsletter, and BTN Europe Newsletter
LinkedIn Post: Dedicated LinkedIn post to the BTN and BTN Europe Groups with sponsor mention, March 31.
Webinar: 60-minute webinar on April 25th showcasing the State of the Industry Report
RePORT + Webinar Co-Sponsorship PACKAGE: $45,000 net
SPONSORSHIP DELIVERABLES
· Company logo included as co-sponsor on all LinkedIn promotions
· Company logo included as co-sponsor on all HTML e-mail promotions (Sent to 45,000 opt-in BTN qualified subscribers)
· Company logo included as co-sponsor and verbally mentioned when presenting report at the following BTN Group Conferences and Events
· Company logo included as a co-sponsor in a static leaderboard ad unit at the top of each article page within the feature and on the landing page. Ad unit to be built by BTN.
· 1x leaderboard (static, animated or video) included in each article page. Ad unit to be provided by sponsor. 728x90 and 320x100 for mobile
· 1x rotating half page ad (static, animated or video) included on the landing page. Ad unit to be provided by sponsor. Specs: 300x600.
· Company logo included as a co-sponsor in all webinar registration promotions and on the webinar console
· Custom registration link/URL to invite clients to attend the webinar and reporting will indicate all who registered from your custom invites
· Webinar registration list which will include the demographics (name, title, company, email, annual T&E spend) of all registrations based on those who have opted-in and according to GDPR compliance
Advertising OPTIONS FOR NON-SPONSORS:
Rotating leaderboard (728x90) and Mobile (320x100): $8,500 net.