AUDIENCE TARGETING / ABM

Build your own campaign

Precise targeting and lead generation

Multiple targeting options

Customizable
strategies

1. What is your Goal?

Are you looking to promote brand awareness, to produce lead generation, or a mixture of both through an integrated marketing campaign?

2. Choose Your Audience

Target campaigns based on your ideal customer profile, and/or target account lists.

3. choose how to target them

Target BTN’s 1st party audience and send relevant ads across web, social and streaming networks.

Let’s build a campaign that works for you

TARGETING OPTIONS

The power of the btn group.

The BTN Group's total universe of opt-in, known users is 160,272 contacts. Through ABM clients can reach over 73,597 know buyers and use that to target travel buyers on a range of criteria include industry, T&E spend, company size and location.

'The BTN Group is 4x more likely to reach in-market intender for business travel, and 18x more likely to reach in-market inenders for travel management than the rest of bombora's 5,000+ site co-op'

Bombora Audience Intent - past 90 Days (Sept '23)