Digital portfolio
Elevate Your Digital Presence with Custom Solutions
The BTN Group's Digital offerings include custom solutions like white papers, surveys, infographics, case studies, microsites, and newsletters. These tools are tailored to help suppliers communicate key messages, reach target audiences, and generate leads. The solutions are designed for flexibility, combining BTN's research and design capabilities to meet clients’ unique needs and budgets. They offer a range of services, from hosting content to developing thought leadership materials.
available options
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Websites
The Business Travel News (BTN) website offers advertising options like homepage takeovers, mobile units, and sponsored content. With 140,000 monthly page views and 70,000 unique visitors, it helps brands engage corporate travel decision-makers through targeted exposure.
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newsletters
BTN’s newsletters reach over 100,000 corporate travel professionals. Advertisers can target specific audiences with banners and ads in daily, monthly, or bi-monthly newsletters, such as those focused on procurement and sustainability.
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E-Blast
BTN’s e-blasts allow you to send a customized promotional email to 35,000 corporate travel professionals who have opted in. Typical campaigns generate 100 to 180 clicks, offering direct access to a highly targeted audience.
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Sponsored Content
BTN's Sponsored Content offers brands the chance to showcase thought leadership through articles and multimedia. With up to 150,000 impressions and 500-1000 views, content is promoted on the BTN homepage and newsletters for maximum exposure.
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BTN Academy
BTN Academy is a free, self-guided education platform offering 11 courses, including modules, quizzes, and videos, to help professionals improve their travel management skills. It caters to all levels, from beginners to veterans, and is designed to fill a training gap in the industry.
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Webinars
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