Audience Extension Programs
Powered by BTN’s 1st party audience intent data,
achieve reach across all relevant channels
Corporate travel managers rely on Business Travel News.com for essential data, insights and industry updates as a core information channel. Their digital footprint, however, extends to a wider, connected ecosystem that includes daily workflow needs, community (LinkedIn) and entertainment (CTV/OTT while home and traveling).
A 1st party omnichannel strategy is essential for a holistic targeting approach. BTN’s suite of audience extension tactics enables you to activate BTN’s premium audience of corporate travel managers across multiple channels, beyond BTN.com, while maintaining 100% relevant audience to driving effectiveness and unrivaled efficiency.
Choose Your Display Mix:
-
OFFSITE
BTN Audience Extension Options:
- Display . 3 tiers imps/rates
- Banner sizes: 728x90, 300x250, 300x600, 320x50 -
social
LinkedIn: The dominant, preferred social channel for corporate travel managers and decision-makers.
-
CONNECTEDTV
CTV/OTT: The fastest growing medium for b2b video advertising.