Audience targeting / ABM
Corporate travel managers rely on Businesstravelnews.com for essential insights, but BTN's omnichannel strategy and audience extension tactics allow you to reach this premium audience across multiple platforms, ensuring relevance and efficiency.
The 4 Key components
Unified 1st & 3rd party, and data ecosystem
Precise targeting and lead generation
Customizable
Strategies
Omnichannel Engagement
The power of the btn group.
The BTN Group's total universe of opt-in, known users is 160,272 contacts. Through ABM clients can reach over 73,597 know buyers and use that to target travel buyers on a range of criteria include industry, T&E spend, company size and location.
OFFSITE DISPLAY: TOTAL 1P OR ACCOUNT BASED
Send display advertising messaging across the web to BTN’s First Party list. Customized targeting available
LINKEDIN ADVERTISING
Send customized advertising messaging to BTN’s First Party list. Segmenting is available.
CONNECTEDTV
Connected-TV (CTV) is the fastest-growing tactic of digital marketing spend and will be increasingly essential to your B2B travel marketing strategy. Target BTN’s 1st Party SME Audience with a premium CTV video ad campaign reaching cord-cutters and streaming TV viewers across all device types, including connected TVs, desktop, mobile, and tablets.
GEOFENCING
Reach your target audience where they are. Take BTN’s 1st Party Audience and send them display and/or video ads while attending a major conference or trade show. (LinkedIn Geofencing available)
ACTIVATING WITH INTENT DATA
Reach your customers and prospects when they are signaling they are in market - from research to RFP!
CONTENT SYNDICATION
Content driven lead generation with supplied gated assets or custom created assets on your behalf.
'The BTN Group is 4x more likely to reach in-market intender for business travel, and 18x more likely to reach in-market inenders for travel management than the rest of bombora's 5,000+ site co-op'
Bombora Audience Intent - past 90 Days (Sept '23)