Account-based marketing solutions
Reaching the individuals involved in your buying cycle through the leading global trusted source of industry news, The BTN Group
BTN GROUP’S APPROACH TO ABM
BTN’s enhanced Account Targeting solutions are a unique combination of industry-leading 1st party audience data, 3rd party data, and intent signals – all of which are unified in a proprietary ecosystem that drives performance through intelligence and activation around leads and accounts. Whether you are targeting a market sector and ideal customer profiles, have target account lists, or a blend of both, we can deliver the precise reach, leads, performance and intelligence that enables your sales teams to prioritize and close deals sooner while also empowering marketers to make actionable, real-time decisions.
The power of the btn group.
The BTN Group's total universe of opt-in, known users is 160,272 contacts. Through ABM clients can reach over 73,597 know buyers and use that to target travel buyers on a range of criteria include industry, T&E spend, company size and location.
Activation Approach
ABM is not a one-size-fits-all solution; based on your goals and requirements, a blend of audience extension programs, content syndication, social media targeted and connected TV could help you achieve the desired outcome. Our account team will work with you to design a program that achieves your goals.
The BTN Group, is part of Northstar Travel Group which is a contributing member of the Bombora Data Co-op, with brand website visitor data enriching the validation and value of the co-op data overall, and returning market intent signals that can be used to uncover additional in-market accounts, confirm sales priorities, and fine-tune your programs’ targeting. Further, Northstar is a key member of Bombora’s Customer Advisory Board, working collaboratively to shape the future of intent data and activation within the B2B travel market.
“The BTN Group is 4x more likely to reach in-market intenders for Business Travel, and 18x more likely to reach in-market intenders for Travel Management than the rest of Bombora’s 5,000+ site Co-op.”
where to begin?
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AUDIENCE EXTENSION PROGRAMS
The travel managers who rely on the BTN Group content and news have a digital footprint that extends to a wider, connected ecosystem that includes daily workflow needs, community and entertainment.
BTN’s suite of audience extension tactics enables you to activate BTN’s premium audience of corporate travel managers across multiple channels beyond BTN.com while maintaining a 100% relevant audience to drive effectiveness and unrivalled efficiency.
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Geofencing targetting
Deliver your message on offsite (Non-BTN) websites and LinkedIn to the BTN Groups 1s party audience in a defined geographical area for a pre-set length of time.
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Content Syndication
Use a piece of targeted, evergreen content to drive lead generation. Use targetted audience demographics and custom personas to deliver qualified leads either via direct integration with your CRM or share peripherally as secure files.
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connected tv
Target BTN’s 1st party audience with a premium CTV video ad campaign reaching cord-cutters and streaming TV viewers across all device types, including connected TVs, desktop, mobile, and tablets