New york city - september 30, 2024

11th annual innovate

New York City - September 30, 2024

Join hundreds of the brightest minds in business travel at the 11th Annual Innovate conference at Convene’s state-of-the-art meetings facility at 225 Liberty Street in downtown New York City in fall 2024. Brought to you by the BTN Group, publishers of Business Travel News, The Beat, and Business Travel News Europe, this one-day event features presentations of cutting-edge innovations during the Business Travel Innovation Faceoff, deep dive collaborative discussions during Think Tank breakout sessions, education from expert Master Class faculty, plus invaluable networking opportunities throughout the day.


2023 Attendee Stats and Feedback​

2023 Innovate Buyer Attendee Stats:

  • 196 registered corporate travel buyers who collectively are responsible for buying/managing over $21 Billion in T&E annually.

  • 2-to-1 buyer-to-supplier ratio

  • 44% are not members of GBTA and are exclusive to the BTN Group database of travel managers

2023 Innovate Buyer Attendee Survey Results:

  • 89% rated the overall event experience as good to excellent

  • 87% rated the Business Travel Innovation Faceoff experience as good to excellent

  • 100% said Innovate provided them with content/insight that will benefit their company’s travel/meetings program

  • 93% would attend Innovate in 2024

  • 96% would recommend Innovate to a colleague/peer

I thought the agenda was great. The new products were interesting. Networking was great.
— Carolene Bechtel, Global Operations Lead, Hewlett Packard Enterprise
The day flew by. Great to see all the new travel tech ideas.
— Beth Clicquennoi-Mansure, Sr Manager Global Travel Operations, Dell
Faceoff experience was excellent. Speakers were very informative, time assigned was appropriate.
— Monika Wadhwa, Business Advisor – Travel, Latham and Watkins
  • $26,500

    • Turnkey exhibit space with table and seating for four (4) including power

    • Registration list of all attendees (name, title, company, email, mailing address) based on GDPR compliance

    • Two (2) complimentary staff registrations

    o Additional staff registrations available: $495/per (3 max)

    • Unlimited complimentary invitations for your corporate travel/procurement buyer clients or prospects (excluding TMC’s, Travel Agencies or industry partners) as your guests at no charge ($495.00 value)

    • Company name and logo on event website

    • Opportunity to distribute a prize/giveaway to buyer attendees during closing reception

    o Participating exhibitors announced onsite and company logo with prize included in onsite signage

  • Co-Sponsorship: $35,000

    Exclusive Sponsorship: $55,000

    • Exclusive Luncheon sponsor in your category (air, TMC, lodging, car rental, payment, expense, etc.)

    • Company logo included on signage at function area

    • One dedicated display screen (specs below) for your custom company creative/branding

     One 191” Planar LED Wall

     Aspect Ratio = 30:17

     Native Resolution 1680x952

    • Unlimited complimentary invitations for your corporate travel/procurement buyer clients or prospects (excluding TMC’s, Travel Agencies or industry partners) as your guests at no charge ($495.00 value)

    • Four (4) complimentary staff registrations

    • Company logo listed as Luncheon co-sponsor on event web site

  • Co-Sponsorship: $35,000

    Exclusive Sponsorship: $55,000

    Exclusive Sponsor of the 1-Hour Closing Reception in your category (air, TMC, lodging, car rental, payment, expense, etc.)

    • One dedicated display screen (specs below) for your custom company creative/branding

     One 191” Planar LED Wall

     Aspect Ratio = 30:17

     Native Resolution 1680x952

    • Company logo included on signage at function area

    • Unlimited complimentary invitations for your corporate travel/procurement buyer clients or prospects (excluding TMC’s, Travel Agencies or industry partners) as your guests at no charge ($495.00 value)

    • Four (4) complimentary staff registrations

    • Company logo listed as Closing Reception co-sponsor on event web site

  • Co-Sponsorship: $35,000

    Exclusive Sponsorship: $55,000

    • Exclusive Continental Breakfast sponsor in your category (air, TMC, lodging, car rental, payment, expense, etc.)

    • Company logo included on signage at function area

    • Unlimited complimentary invitations for your corporate travel/procurement buyer clients or prospects (excluding TMC’s, Travel Agencies or industry partners) as your guests at no charge ($495.00 value)

    • Four (4) complimentary staff registrations

    • Company logo listed as Continental Breakfast co-sponsor on event web site

  • Co-Sponsorship: $15,000

    Exclusive Sponsorship: $27,500

    • Exclusive Mid-Morning Break sponsor in your category (air, TMC, lodging, car rental, payment, expense, etc.)

    • Company logo included on signage at function area

    • One dedicated display screen (specs below) for your custom company creative/branding

     One 191” Planar LED Wall

     Aspect Ratio = 30:17

     Native Resolution 1680x952

    • Five (5) complimentary invitations for your corporate travel/procurement buyer clients or prospects (excluding TMC’s, Travel Agencies or industry partners) as your guests at no charge ($495.00 value)

    • Three (3) complimentary staff registrations

    • Company logo listed as Mid-Morning Networking Break sponsor on event web site

  • Co-Sponsorship: $15,000

    Exclusive Sponsorship: $27,500

    • Exclusive Mid-Afternoon Break sponsor in your category (air, TMC, lodging, car rental, payment, expense, etc.)

    • Company logo included on signage at function area

    • One dedicated display screen (specs below) for your custom company creative/branding

     One 191” Planar LED Wall

     Aspect Ratio = 30:17

     Native Resolution 1680x952

    • Five (5) complimentary invitations for your corporate travel/procurement buyer clients or prospects (excluding TMC’s, Travel Agencies or industry partners) as your guests at no charge ($495.00 value)

    • Three (3) complimentary staff registrations

    • Company logo listed as Mid-Afternoon Networking Break sponsor on event web site

  • $45,000

    • Exclusive Innovation Faceoff sponsor

    • Opportunity to address the audience for two minutes at the opening of the first Innovation Faceoff session

    • Company logo included on-screen during Innovation Faceoff presentations

    • Company logo listed as Innovation Faceoff Sponsor on the event website

  • $27,500​

    • Each badge lanyard includes your company logo and will be distributed with the event badge during registration

    • Five (5) complimentary invitations for your corporate travel/procurement buyer clients or prospects (excluding TMC’s, Travel Agencies or industry partners) as your guests at no charge ($495.00 value)

    • Three (3) complimentary staff registrations

    • Company logo listed as Badge Lanyard sponsor on event web site

  • Co-Sponsorship: $17,500

    Exclusive Sponsorship: $30,000

    • Exclusive Master Class Sponsor in your category (air, TMC, lodging, car rental, payment, expense, etc.)

    • Company logo included on signage at function areas (prefaced with “Made Possible By [Sponsor Company Name]”

    • Unlimited complimentary invitations for your corporate travel/procurement buyer clients or prospects (excluding TMC’s, Travel Agencies or industry partners) as your guests at no charge ($495.00 value)

    • Two (2) complimentary staff registrations

    • Company logo listed as Master Class co-sponsor on event web site

  • $20,000

    • Exclusive WiFi sponsor

    • Three (3) complimentary invitations for your corporate travel/procurement buyer clients or prospects (excluding TMC’s, Travel Agencies or industry partners) as your guests at no charge ($495.00 value)

    • Two (2) complimentary staff registrations

    • Company logo listed as WiFi sponsor on event web site

  • Sponsored Video: Opportunity to present a video/commercial (maximum of 60 seconds) to the live audience

    1st Time Slot (2 available): approx. 8:45am

    2nd Time Slot (2 available): approx. 11:45am

    3rd Time Slot (2 available): approx. 1:45pm

    Cost: $17,500/per video

    (time slots are available on a first come, first serve basis)

  • $29,500

    • Your logo will be prominently displayed on a seatback cover (logo on front and back) on 400+ chairs in the main session room where attendees will spend 4-hours over the course of the event. Simply provide your logo and we do the rest of the work. See this link for an example.

    • Three (3) complimentary invitations for your corporate travel/procurement buyer clients or prospects (excluding TMC’s, Travel Agencies or industry partners) as your guests at no charge ($595.00 value)

    • Two (2) complimentary staff registrations

    • Company logo listed as sponsor on event web site